Privacy Policy

Last updated: September 11, 2026

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service, and tells you about your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined under the following conditions. These definitions apply whether the terms appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service, if applicable.
Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Business, for the purpose of the CCPA/CPRA, refers to Border Valley Trading as the legal entity that collects Consumers' personal information and determines the purposes and means of processing that information, and that does business in the State of California.
CCPA and/or CPRA refers to the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020.
Company (referred to as "the Company," "we," "us," or "our" in this Agreement) refers to Border Valley Trading LTD, 604 Mead Rd, Brawley, California 92227.
Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident.
Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website, among other uses.
Country refers to: California, United States.
Device means any device that can access the Service, such as a computer, cellphone, or tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party vendors that help operate the Service, provide analytics, or assist with communications.
Usage Data refers to data collected automatically, generated either by use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Border Valley Trading, accessible from www.bordervalley.com.
You means the individual accessing or using the Service, or the company or legal entity on whose behalf such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you, including but not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Company name and business details (for wholesale/trade inquiries)
Usage Data

Usage Data

Usage Data is collected automatically when using the Service, and may include your device's IP address, browser type and version, the pages you visit, time and date of visit, time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on our Service. These may include:

Cookies or Browser Cookies. small files placed on your device. You can instruct your browser to refuse Cookies, though this may limit some Service functionality.
Web Beacons. small electronic files that help us count visitors to pages or track email opens and related statistics.

We use both Session (deleted when you close your browser) and Persistent (remain until deleted or expired) Cookies, including:

Necessary/Essential Cookies. required for core site functionality.
Functionality Cookies. remember your preferences for a more personalized experience.
Tracking and Performance Cookies. administered by third parties, used to understand site traffic and usage patterns.

Use of Your Personal Data

We may use Personal Data for the following purposes:

To provide and maintain our Service.
To respond to product, order, and wholesale inquiries.
To manage requests, including Order Requests submitted through our Website.
To contact you regarding inquiries, orders, or account-related communications.
To provide information about our products, services, and industry updates, unless you have opted out.
To evaluate business transfers, such as a merger, sale, or reorganization.
For internal analysis, such as identifying usage trends and improving the Service.

We may share your personal information:

With Service Providers who help us operate and analyze the Service.
In business transfers, such as a merger, acquisition, or sale of assets.
With affiliates, who will be required to honor this Privacy Policy.
With business partners, to offer related products or services.
With your consent, for any other disclosed purpose.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes described in this Policy, or as required to comply with legal obligations, resolve disputes, and enforce agreements.

Transfer of Your Personal Data

Your information may be processed at our operating offices or those of our Service Providers, which may be located outside your state or country. We take reasonable steps to ensure your data is treated securely in accordance with this Policy.

Delete Your Personal Data

You have the right to request that we delete Personal Data we have collected about you, subject to certain legal exceptions (such as retention required for order fulfillment or legal compliance). To make a request, contact us using the information below.

Disclosure of Your Personal Data

We may disclose Personal Data if required by law, in response to valid requests by public authorities, or where we believe in good faith it is necessary to comply with a legal obligation, protect our rights, investigate wrongdoing, or protect the safety of users or the public.

Security of Your Personal Data

We use commercially reasonable means to protect your Personal Data, but no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Detailed Information on Processing

Analytics

We may use third-party analytics services (such as Google Analytics) to monitor and analyze use of our Service. You can opt out of Google Analytics tracking via the Google Analytics opt-out browser add-on.

Email Marketing

We may use your Personal Data to send newsletters, product updates, or promotional communications. You may opt out at any time via the unsubscribe link in any email, or by contacting us directly.

SMS/Text Messaging

Border Valley Trading may send SMS or MMS text messages to your mobile number in connection with our Service, including but not limited to: order confirmations, delivery and shipment updates, product availability notices, and account-related alerts.

Consent and Opt-In. By providing your phone number through our Website or other means made available by the Company, you consent to receiving recurring automated text messages from Border Valley Trading at that number. Consent to receive text messages is not a condition of purchasing any goods or services.

Message Frequency. Message frequency varies based on your interactions with our Service and account activity.

Message and Data Rates. Standard message and data rates may apply, as determined by your mobile carrier. Border Valley Trading is not responsible for carrier charges related to messages sent or received.

Opt-Out. You may opt out at any time by replying STOP to any text message received. You will receive a one-time confirmation, and no further messages will be sent unless you re-subscribe.

Help. For assistance, reply HELP to any text message, or contact us using the information below.

No Sharing of Mobile Information. Phone numbers collected for SMS communication are used solely for the purposes described above and are not sold, shared, or distributed to third parties for marketing purposes.

Usage, Performance, and Miscellaneous

We may use invisible CAPTCHA services (such as Google reCAPTCHA) for security purposes. Information gathered is held in accordance with Google's Privacy Policy: https://policies.google.com/privacy

CCPA/CPRA Privacy Notice (California Residents)

This section supplements our Privacy Policy and applies to California residents.

Categories of Personal Information Collected

We may collect the following categories of personal information, as defined under the CCPA/CPRA:

Identifiers (name, address, email, phone number, IP address) - Collected: Yes
California Customer Records categories (name, address, phone number, financial information related to orders) - Collected: Yes
Protected classification characteristics - Collected: No
Commercial information (products or services purchased or considered) - Collected: Yes
Internet or network activity (interaction with our Website) - Collected: Yes
Geolocation data (approximate location) - Collected: Yes
Sensitive personal information (account login credentials, if applicable) - Collected: No

Use and Disclosure of Personal Information

We use personal information to operate our Service, respond to inquiries, fulfill orders, improve our Service, and comply with legal obligations. We may disclose personal information to Service Providers, affiliates, and business partners for these purposes.

Sale of Personal Information

Border Valley Trading does not sell personal information as that term is commonly understood. To the extent any sharing with analytics or advertising partners may be deemed a "sale" under CCPA/CPRA, you have the right to opt out by contacting us.

Your Rights Under the CCPA/CPRA

California residents have the right to:

Know what personal information is collected, used, disclosed, and sold.
Request access to and a copy of their personal information.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to certain exceptions.
Opt out of the sale or sharing of personal information.
Not be discriminated against for exercising these rights.

To exercise these rights, contact us using the information below. We will respond within 45 days of a verifiable request, as required by law.

Children's Privacy

Our Service is not directed to anyone under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

Links to Other Websites

Our Service may contain links to third-party websites not operated by us. We are not responsible for the content or privacy practices of those sites, and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated Policy on this page and updating the "Last updated" date above.

If you have questions about this Privacy Policy, you can contact us:

By email: info@bordervalley.com